What afaqs! Had to Say
afaqs! traces how Vikash Singhal built Sunbeam Ventures from a single Sri Lankan tea partnership into an importer of over 40 global brands, including Mogu Mogu, Blue Dragon and Mackays. The piece walks through the early failures, from unreliable distributors to years of unprofitable category-building, that shaped his hands-on, field-first approach to understanding Indian consumers. It closes on Sunbeam's current shift from importing global brands to building its own, homegrown labels like Coorg Valley, Pick N Pop and ISIRA, with the long-term goal of taking Indian brands global.
afaqs! · Marketing Initiative
From Mogu Mogu to Mackays: How Vikash Singhal Built Sunbeam Ventures into India's Gateway for Global Consumer Brands
Vikash Singhal spent two decades bringing global brands like Mogu Mogu into India, building categories and consumer trust while shaping demand for millions of Indian shoppers...
