What ET Edge Insights Had to Say
ET Edge Insights argues that India's FMCG growth is entering a new phase, one built on brand building and local market understanding, not just importing products. The piece makes the case that omnichannel retail is now a basic expectation, not a strategy, and that no single channel (general trade, modern trade, e-commerce, or quick commerce) will win alone. Its central point: the next decade of growth will be written in Tier 2 and Tier 3 India, where consumers are just as globally connected as their metro counterparts and increasingly open to trying new brands.
LinkedIn · ET Edge Insights
Why India's Next FMCG Growth Story Is Being Written Beyond the Metros
We're entering a new phase in India's consumer story. A decade ago, global brands looked at India primarily as an export destination. Today, they see India as a strategic growth market. That shift has fundamentally changed the nature of partnerships...
