About Sunbeam

India Gate monument with birds flying around, set against a clear sky.

UNLEASH THE POWER OF
INDIAN 2.0

CURATING NEW BRAND EXPERIENCES FOR A BRAND NEW INDIA.

BUILDING THE BRANDS OF TOMORROW, TODAY.

Our passion is to set new benchmarks through responsive and continual innovations. Ergo, we’ve been leading a bustling ecosystem of evolving consumer choices, through our uniquely global offerings. Since 2003.

Learn How We Do It Our Legacy Our Portfolio

Since

2003

Pan-India Distributors

250+

Brands

25+

SKUs

300+

TAILORING UNFORGETTABLE CPG EXPERIENCES

WE BUILD GLOBAL BRANDS THAT NURTURE EVOLVING CONSUMER CHOICES.

Sunbeam Ventures is India’s leading builder and importer of iconic brands from across the globe. Our forte entails curating quintessential experiences in the CPG (CPG - Consumer Products and Goods) space across a wide range of categories, including gourmet food, beverages, confectionery, home care, personal care and more.

Food and Confectionery at sunbeamventures.in

Food & Confectionery

Our range of next-gen food and confectionery products are testament to the evolution of the Indian palate over the decades. Right from lip-smacking preserves and marmalades to uber-healthy confectionery and snacks, you name it and we have it.

Beverages

Healthy and refreshing non-alcoholic drinks that are proven thirst quenchers and boredom slayers. Mogu Mogu, Budweiser and Hoegaarden are just a few of the names featured in our acclaimed portfolio of beverages.

Beauty Personal Care at sunbeamventures.in

Personal Care & Beauty

We aim to make personal care more intimate and rewarding with our unique range of beauty products that inspire bold fashion statements. Our portfolio includes acclaimed brands like Andrew Barton, Finesse, Delon and Dirty Works.

Home & Fabric Care

Surface cleaners, fabric softeners and more. Premium, patented products that redefine convenience and add new meaning to living spaces. Our portfolio of international-grade home and fabric care products include renowned brands like Weiman, Faultless and AsahiKASEI.

Car Air Freshener

Freshen up your drive with premium imported car air fresheners. Little Trees a long-lasting, USA-made fragrances that eliminate odors and keep your car smelling fresh and clean every day.

BUILDING LASTING VALUE FOR INDIA 2.0

THE FOUNDATION OF SUNBEAM VENTURES

One of the fastest growing economies in the world, India is poised to experience a major upheaval in the way people perceive and interact with brands. At Sunbeam, we’re committed to harnessing the largely untapped possibilities of India 2.0 to build uniquely global brand experiences.

Warehouse interior with shelves and boxes, blurred effect

PAN-INDIA MARKETING & DISTRIBUTION

Fostering enduring relationships
Avant-garde marketing & distribution strengths anchored on creating value
- We focus on building brands for an evolving India by establishing lasting relationships with our suppliers, distributors, retailers and customers. Our marketing and distribution capabilities are spread across the length and breadth of India.

Two people shaking hands with a cityscape background

GLOBAL PARTNER NETWORK

Our commitment to curating unique brand experiences for the new India drives us to conduct in-depth research on consumer trends, industry insights and global innovations to identify need gaps across different categories. We then proceed to partner with global brands based on these need gaps, their need-state evolution in their local markets, and import-export regulations between countries along with the shared vision of the business in India.

OUR LEGACY

THE STORY BEHIND OUR THRIVING PORTFOLIO

Our journey so far has been paved with several milestones with the foundation laid in the 1960s.

Boat on water with tropical trees and buildings in the background

The Foundation

Our journey so far has been paved with several milestones with the foundation laid in the 1960s. It all started with one man’s search for black gold, Pepper. It was the 1960s when Seth Kirorimal Agarwal moved from the interiors of North India to the unexplored shores of the Malabar coast.

Assorted dried fruits and spices in metal bowls on a wooden surface

Establishing a strong foothold

Singhal Brothers was founded by Seth Kirorimal Agarwal along with his son Shivkumar Agarwal, and for decades to follow, the company was one of the largest dealers of Black Pepper and other spices in India.

Assorted spices and herbs in small wooden bowls.

Strengthening the roots

From local trading and supplying to becoming a reputed exporter of spices, Singhal Brothers was doing it all, and it was at this time that the seeds to one of India’s strongest distribution networks were sown.

Map of India made from natural materials on a wooden background

Diversifying offerings

Singhal Brothers also entered into structured commodity finance, financing the growers and farmers against their produce and derivatives, by trading in spices. The firm won many accolades, including several recognitions from the Spices Board, and was one of the largestexporters of spices from India.

Hand holding wooden blocks with world map design against a gray background

Incepting Sunbeam Ventures

This rich legacy paved the way for Sunbeam Ventures to become a leading builder of brands in the vibrant Indian market. Founded in 2004, we were formed as a marketing and distribution house to build global brands within the country.

White arrow painted on a road with mountains in the background

Enriching the journey

Sunbeam Ventures represents and builds 25+ premium global and in-house brands, establishing a strong presence in 150+ Indian cities and online. Leveraging deep market know-how, we're committed to long-term brand growth and demand generation.

OUR LEADERSHIP

THE WHO'S WHO OF SUNBEAM VENTURES

Here are the people accountable for our growth and success - our key decision makers and solution builders.

Man in a white shirt standing in front of a backdrop with 'Samsung Ventures' branding.

Managing Director

Vikash Singhal

With over 22 years of experience, Vikash Singhal is committed to building international brands with low equity in India and transforming them into the most-loved brands. A top graduate of IIM Bangalore, Vikash specializes in international exports, food imports, consumer products, processed food trading and exports.

HERE'S WHAT OUR PARTNERS HAVE TO SAY

We are proud to have been associated with smart and innovative brands whose relentless passion to push the envelope keeps inspiring us.

Mogu Mogu

AVP International Business

Over 10 years of partnership, Sunbeam is a great driver to develop our market in India. With their professional management, dedicated sales team, strong distribution network together with their hard work, integrity and endeavor, we do have a fruitful market development with a solid base for future growth.

Mackays

Export Manager

I've been using this for months now and it still works perfectly. Great value for money and excellent customer service.

Valentino

Director

Sodiko NV is already for more than 10 years a proud supplier of Sunbeam Mercantile Ventures. Together we developed a sustainable and long term partnership. This results in a growing market share of our brands Valentino and Quencha in India and the world thanks to great efforts from both sides. Sunbeam Mercantile Ventures shares the same values and ethics as Sodiko NV. That’s why working together is a pleasure and always goes smooth.

Pez

Global Export Manager

We have been working with Sunbeam for more than 10 years and their team (have) made it possible to establish our brand PEZ in the Indian market. We have a very good relationship and work together to increase and develop our business in India. Vikash is always ready to give feedback and is available for any questions within a very short time. It is our pleasure being represented by Sunbeam in India.

Gastone Lago

Francesco De Marco, Head of Exports for Lago group

The Lago group started its cooperation with Sunbeam in 2019. Vikash and his team have worked diligently with us to methodically develop and execute our joint business plan. This resulted in 2021 being a record year for the Lago group in India with sales doubling versus 2020, despite the global challenges.

Mlesna

Anselm Perera, Founder

The Mlesna Tea journey in India together with Sunbeam Mercantile Ventures has been a most rewarding mutually beneficial experience. Our Exclusive connoisseur’s product “Mlesna Tea” previously unknown to our dear Indian consumers was efficiently introduced by Mr Vikash Singhal of Sunbeam Mercantile Ventures in the most effective marketing methods to the Indian customers. With our first consignment of Mlesna Tea in India in July 2004 we launched Mlesna Tea to India. Since then, it has been a journey been filled with cordiality & sincerely over the last 18 years. “Sunbeam” keeps our sales team happy & content in their effort in selling Mlesna Tea in India.

Fantastic

Rod Diaz | Export Account Manager

Sunbeam Mercantile is a distributor that not only makes an effort importing and distributing our brands in the Indian market, but it’s also responsive, communicating with us constantly to overcome challenges in the Indian market.