The culinary landscape in India just got a delightful and flavourful upgrade with the grand launch of Blue Dragon’s exquisite Thai made range of products, including Dry Noodles, Instant Cup Noodles, Soups, and Meal Kits. The much-anticipated event was orchestrated in collaboration with Sunbeam Merchantile Ventures, the authorized importers, and marketers of Blue Dragon products in India. Held in the presence of esteemed food influencers, industry experts, and culinary enthusiasts, the press meet turned out to be a dynamic celebration of flavours, innovation, and global cuisine meeting Indian taste preferences.
Blue Dragon: A Legacy of Authenticity & Innovation
Founded in the UK in the 70s, Blue Dragon has built a reputation for bringing the authentic flavours of Thai cuisine to homes worldwide. The brand takes inspiration from traditional Thai recipes, using high-quality ingredients to create rich, aromatic, and balanced flavours that define authentic Thai cuisine. With a passion for making Asian cooking accessible and enjoyable, Blue Dragon ensures that every product stays true to its roots, offering a genuine taste experience to food lovers everywhere. Blue Dragon is a brand from the portfolio of AB World Foods Pvt Ltd, a company known for its expertise in global flavours and culinary excellence.
A Culinary Extravaganza with Blue Dragon
The event witnessed an interactive and engaging live counter where attendees got an exclusive opportunity to taste Blue Dragon’s diverse product range. From slurp-worthy noodles to heartwarming soups, guests were treated to an authentic Asian-inspired experience, reflecting the brand’s rich heritage and dedication to quality. The live tasting session truly highlighted the ease of preparation and the exceptional flavours that Blue Dragon products bring to the table.
The products were launched by Boworn Pakdeesusuk, General Manager of Blue Dragon, Bangkok, and Vikash Singhal, Founder Director of Sunbeam Mercantile Ventures Pvt Ltd, at a glittering event recently held at the Sahara Star in Mumbai. The event featured an insightful presentation by Boworn Pakdeesusuk the General Manager of Blue Dragon, who took attendees on a journey through the brand’s history, global outreach, and its evolution into a trusted name in the world of Asian cuisine. With a longstanding reputation for delivering premium-quality products, Blue Dragon is now poised to revolutionize the Indian market with its flavour-packed offerings, ensuring that home cooks and food lovers alike can create restaurant-style Asian meals with ease.
Interactive Session & Information Sharing
As part of the event, Sunbeam Ventures and Blue Dragon shared detailed product literature and event-related materials with all esteemed guests, offering them deeper insights into the brand’s vision and product offerings. Following the presentation, a Q&A session was conducted, where attendees were encouraged to ask questions regarding the products, brand, and their launch. Boworn Pakdeesusuk and Vikash Singhal addressed these queries in detail, ensuring that guests left with a thorough understanding of Blue Dragon’s exciting new journey in India.
Visionary Growth Plans for Blue Dragon in India
Adding to the excitement, Vikash Singhal, Founder Director of Sunbeam Mercantile Ventures Pvt Ltd unveiled a vision plan for the future of Blue Dragon in India. He elaborated on the strategic growth roadmap, emphasizing how Blue Dragon products align seamlessly with the Indian palate, given the shared love for bold flavours, aromatic spices, and convenient meal solutions. Sunbeam Merchantile Ventures is committed to making Blue Dragon a household name in India, ensuring that consumers have easy access to world-class Asian ingredients.
A Thoughtful Gesture – The Return Gift Bag
In a heartwarming conclusion to the event, each guest was presented with a specially curated Return Gift Bag containing a variety of Blue Dragon products. This gesture not only allowed attendees to take home a taste of Blue Dragon’s magic but also encouraged them to experiment with the products in their own kitchens.
- Dry Noodles – Crafted from premium wheat and rice & egg, Blue Dragon’s dry noodles provide the perfect foundation for stir-fries, soups, and noodle dishes with an authentic Asian touch.
- Thai Tom Yum Series Kits – A convenient and flavourful way to recreate the bold and zesty flavours of Thailand’s famous Tom Yum soup at home.
- Instant Cup Noodles – Quick, easy, and packed with robust flavours, these instant cup noodles bring the essence of Asian street food in a convenient format.
- Sauces – From soy to sweet chili, Blue Dragon’s sauces add the perfect balance of umami and spice to elevate any dish effortlessly.
- Three Step Curry Kits – Designed for home chefs, these kits provide all the essentials to create rich and aromatic Thai curries in just three simple steps.
- Culinary Paste – A blend of authentic spices and herbs, these pastes make it easy to infuse deep and complex flavours into any Asian dish.
A Flavourful Future Awaits
With the successful launch of Blue Dragon’s product range in India, the brand is all set to enhance and spice up the Indian culinary space. As more consumers embrace international flavours and convenient meal solutions, Blue Dragon is here to make every meal an unforgettable experience.
“Stay tuned as Blue Dragon continues to make waves in India, bringing authentic Asian flavours to homes across the country! Avail and buy all Authentic Thai Made Blue Dragon products now from Sunbeam Ventures website (wwww.sunbeamventures.in)”.
